The future is free

Following in the steps of Paulo Coelho is Leander Kahney, the writer of Cult of Mac and Cult of iPod. He and his publisher decided to release the books as torrents on The Pirate Bay, partly after reading Free! Why $0.00 Is the Future of Business in WIRED.

His publisher explains that “logic tells me that if we increase the visibility of our titles, we’ll sell more books.”

Maybe writers can avoid the problems facing the music industry if they embrace change.