An Emotional Investment [800CDs - The Movie]

Kevin Kelly had some very positive ideas about the value of 1000 True Fans, but today he posted a piece about what happens when you’re an artist who finds they don’t seem to have 1000 fans, as Chris Valenti discovered when he realised his dream and recorded an album?

Every independent music artist shares the same experience. They are excited to record their songs and receive their first 1,000 copies of their new CD. After selling some to their fans, giving out others to their family and friends, and sending out copies to various music industry and media people, they then share another experience every other artist has: What do you do with the other 800 CDs still sitting in your living room?

Find out more at 800cdsthemovie.com or watch the trailer on YouTube.

Why are musicians so fixated on the idea of producing a CD that they’re willing to invest that much money in plastic they then have to sell, when all they need to do is record their work and release it over the Internet?