Cliq - A buy as you listen service bites the dust

There we are - another effort to “sell” music goes under. CLIQ, a service that allows people to buy music that they are listening to on their digital radios. Thanks to The Register for pointing out the news.

The idea behind CLIQ is neat, you are listening to some piece of music on the digital radio, you like, you buy it. So why didn’t it work out? CLIQ blames it on the slow adoption of DAB or Digital radio as we call it. I think there is more to it.

It will be nice to see a Cliq like service for streaming radios on the web. Well, let’s see there already are a few, the oldest one being Magnatune, who keeps 50% cut off what you pay to buy a record.

We at Karmafan believe trying to sell music in such a way as it is profitable for the artists and all the other middlemen in between is a tad hard, if not outright passe.

Let music flow freely, there are numerous channels out there that don’t involve a middleman keeping a cut. Then let fans support the musicians - directly. That’s how the future will be.