Coldplay’s success with putting music online and “out there”

Jordan Grodecki writing for Digital Music Future tells us about the success Coldplay are having with releasing their music online.

Coldplay, who released their album for free streaming on a variety of website, including their myspace, are having some serious success with sales. HMV and other retailers are stating shock at the sheer number of pre-orders, and downloads for the single on iTunes have topped 800,000, a phenominal amount I’m sure you’ll agree!

Jordan go on to say -

What does this tell us? The internet is an effective promotion tool, even when used to stream the entire album! I wish more record companies would get that into their skulls!

I guess that says it all. Jordan, thanks for putting it so nicely.